The Story of Frédéric
Son and grandson of Parisian storekeepers, specialized first of all in small electrical appliances then in shaving, I felt a vocation to follow in my ancestor’s footsteps.
Awarded a marketing diploma in the 80s, I decided to apply my talents in an American multinational. Then in 1991, eager for adventure, I decided to take over the family business.
I rethought the approach of shaving and envisaged a new concept: Shaving by a specialist.
Created in 1966, the company is essentially situated in the Parisian department stores. It was thus a question of inverting this trend: Changing an anonymous space into something confidential and warm. That is what was created in la Rue de Clichy - Paris 9th district.
In 2001, to celebrate its 35 years of existence, Planète Rasoir has been "relooked".
Today, as a shaving specialist we can introduce you all which has attraction in your electric or hand shaving.
You can find a wide range of cosmetics man there as well as facial skincare. Having become an experienced specialist in the art of the shaving, it is with a lot of attention that I shall listen to you for, then, lavish upon you the wise advice "passionate about the hair "!
It will be a pleasure to meet you soon at Planète Rasoir …